Archive for July, 2008

10 Ways To Help You Plan Your Home Office For Productivity, And Comfort

Some home offices are set up in a dedicated area just for the business, but most people need to have a family room, bedroom, or guest room do double duty.

Getting focused about what you need your home office to do for you will help you buy the most efficient equipment and have the most effective layout to help you get more things accomplished.

1. What do you want this space to be able to accommodate? Are you planning on using this space to just get household bills paid in and maybe keep a few records, or are you starting up a small business and looking to run all of your office operations out of this space? Make a list of all of the things you will need to do from your office space.

2. Develop a floor plan: Once you have made your list of all the things you will need to be able to do from your new home office space develop a floor plan and begin to draw where all of your equipment will go.

3. Don’t estimate the space: Get out that measuring tape and measure where everything will go. Refer to your floor plan and using small pieces of masking tape mark out where you want everything to go. Then you can see if things fit in the actual room as well as they did on your floor plan.

4. Don’t forget to plug in: Check your office layout; are the existing electrical plugs near the space where you are gong to put your desk? Are the phone jacks in a good location on the plan or are they berried behind those file cabinets. Review the floor plan, the actual layout of the room and where the windows, electrical outlets and phone jacks are and revise the plan accordingly. Now is a good time to have a few more outlets wired in or add that second phone line.

5. Who will be using this office space? Are you sharing it with your kids? Are you sharing it with your partner? Answering these questions will help you decide what furniture to buy. Does it need to be sturdy and serviceable to hold up to the kids use or can it be a little more upscale for just the use of you or your partner.

6. Get organized with the right home office furniture: A lot of the home office furniture today is designed to store your computer and other electronic equipment. Measure the computer hardware that you have to make sure it will fit into the unit you are considering. Be careful to make sure your CPU tower and printer will fit in the allocated spaces in the unit.

7. Don’t forget miscellaneous storage space: Make sure you have a place to store printer paper, envelopes, light bulbs, and other bulky supplies.

8. How much paper will you need to file: The idea of a paperless office is a good one but in reality it just doesn’t happen. You will need to decide how much filing cabinet space you will need. How much room will you need to store CD’s, books, software manuals, magazines etc. Will you need a bookcase as well as a filing cabinet or will a hutch on the top of the desk give you enough room.

9. Don’t forget about flat workspaces: How much area will you need to work on for a desk space? Will one desk that holds the computer too be enough or do you need some kind of drafting table for works in progress to be kept laid out. What about a table that can be folded up when you don’t need it for a large project, having enough storage space will ensure that clutter doesn’t eat up your flat spaces.

10. How to carve out space in a room that will need to do double duty: Look at each room in your house with a fresh eye. Make sure the room you choose is the best solution for your home office space needs. Measure the room you choose and draw a layout plan that incorporates the existing use plus gives you room for the new office portion. You may want to reorganize the existing layout for a more efficient use of space. Think about getting a self contained home office center. They are a wonderful compact way to hide your computer and other office equipment and they will blend in with your other room uses.

Add comment July 28, 2008

Internet Marketing Ideas for Success

Marketing on the internet today has changed dramatically over the past few years. Today’s techniques for promoting and selling your ideas, products, services, and promotions on the internet requires an expanding array of multimedia features and capabilities, much different and advance from days past. Below is a list of but a few of the techniques and approaches every marketer should consider including in their efforts to increase website traffic, sales and revenues.

Educational activities – One of the single most important ways to increase your personal knowledge and expertise with any given topic is to get involved somehow with teaching this topic to others. Even if it is a basic and simple process or procedure, the process of thinking through, writing it out, developing lesson plans, etc. will be invaluable to you. Once developed, separate the materials into small sections for delivery and distribution.

There are a number of ways to distribute the materials out to potential clients. Direct mailings over a period of time, or many successful marketers set the individual segments up into an email marketing autoresponder program that sends the messages out to a predetermined list of clients and customers over a predetermined frequency. By far, this is my personal favorite method for delivery of the materials.

With distribution in this method, it gives you the perfect opportunity to include small “snippets” of promotion for yourself or various products or services which you sale or promote. You will be amazed at how effective this particular technique is. Not only will it give you expanded knowledge, in those cases where it was new information which required background research, it will reinforce you knowledge in those areas that you were already familiar with.

Link Exchange Directories – Though not everyone thinks of it, you should sponsor a directory website with open invitations for others to include links, banners and promotional advertisements back to their sites. Beyond including your banners, links, and advertisements sprinkled throughout the page, you gain the added benefit of having reciprocal links exchanged with others in the process. In effect, free advertising for both of you, a win-win scenario.

Share Tips, Insider Secrets – A popular feature of many marketers is to share various tips and insider secrets with your clients or email subscribers on a routine or frequent basis. Some even offer daily “tidbits” releasing them either through autoresponder programs or an offering located prominently on their website. This significantly helps clients and potential customers build a trusting and confident relationship with you. All of which are important ingredients for future sales and revenues.

Publishing eBooks – A very popular and lucrative venue for generating profits and revenue streams is putting topic materials together in larger format to publish and promote through ebook promotions. These can offer a full range of multimedia components and capabilities. These can be sold on an individual sale basis or part of a monthly ongoing “subscription” basis.

Developing, marketing, and selling of materials utilizing internet marketing ideas and techniques can be fun and profitable. Finding new, creative, and innovative methods for marketing on the internet requires some effort on our parts. The greater reality is that no single method or approach works all of the time (or even sometimes!). Being flexible, willing to explore possibilities and new techniques. Have fun trying different things to see what works best for you and your products, while growing your business and your profits at the same time.

 

 

Add comment July 19, 2008


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